The International Organization
of Boosters’ Clubs has be come a world-force
for optimism, manly pleasantry, and good business.
Chapters are to be found now in thirty countries.
Nine hundred and twenty of the thousand chapters,
however, are in the United States.
None of these is more ardent than
the Zenith Boosters’ Club.
The second March lunch of the Zenith
Boosters was the most important of the year, as it
was to be followed by the annual election of officers.
There was agitation abroad. The lunch was held
in the ballroom of the O’Hearn House. As
each of the four hundred Boosters entered he took from
a wall-board a huge celluloid button announcing his
name, his nick name, and his business. There
was a fine of ten cents for calling a Fellow Booster
by anything but his nickname at a lunch, and as Babbitt
jovially checked his hat the air was radiant with
shouts of “Hello, Chet!” and “How’re
you, Shorty!” and “Top o’ the mornin’,
Mac!”
They sat at friendly tables for eight,
choosing places by lot. Babbitt was with Albert
Boos the merchant tailor, Hector Seybolt of the Little
Sweetheart Condensed Milk Company, Emil Wengert the
jeweler, Professor Pumphrey of the Riteway Business
College, Dr. Walter Gorbutt, Roy Teegarten the photographer,
and Ben Berkey the photo-engraver. One of the
merits of the Boosters’ Club was that only two
persons from each department of business were permitted
to join, so that you at once encountered the Ideals
of other occupations, and realized the metaphysical
oneness of all occupations—plumbing and
portrait-painting, medicine and the manufacture of
chewing-gum.
Babbitt’s table was particularly
happy to-day, because Professor Pumphrey had just
had a birthday, and was therefore open to teasing.
“Let’s pump Pump about how old he is!”
said Emil Wengert.
“No, let’s paddle him with a dancing-pump!”
said Ben Berkey.
But it was Babbitt who had the applause,
with “Don’t talk about pumps to that guy!
The only pump he knows is a bottle! Honest, they
tell me he’s starting a class in home-brewing
at the ole college!”
At each place was the Boosters’
Club booklet, listing the members. Though the
object of the club was good-fellowship, yet they never
lost sight of the importance of doing a little more
business. After each name was the member’s
occupation. There were scores of advertisements
in the booklet, and on one page the admonition:
“There’s no rule that you have to trade
with your Fellow Boosters, but get wise, boy—what’s
the use of letting all this good money get outside
of our happy fambly?” And at each place, to-day,
there was a present; a card printed in artistic red
and black:
SERVICE AND BOOSTERISM
Service finds its finest opportunity
and development only in its broadest and deepest application
and the consideration of its perpetual action upon
reaction. I believe the highest type of Service,
like the most progressive tenets of ethics, senses
unceasingly and is motived by active adherence and
loyalty to that which is the essential principle of
Boosterism—Good Citizenship in all its factors
and aspects.
Dad Petersen.
Compliments of Dadbury Petersen Advertising Corp.
“Ads, not Fads, at Dad’s”
The Boosters all read Mr. Peterson’s
aphorism and said they understood it perfectly.
The meeting opened with the regular
weekly “stunts.” Retiring President
Vergil Gunch was in the chair, his stiff hair like
a hedge, his voice like a brazen gong of festival.
Members who had brought guests introduced them publicly.
“This tall red-headed piece of misinformation
is the sporting editor of the Press,” said Willis
Ijams; and H. H. Hazen, the druggist, chanted, “Boys,
when you’re on a long motor tour and finally
get to a romantic spot or scene and draw up and remark
to the wife, ‘This is certainly a romantic place,’
it sends a glow right up and down your vertebrae.
Well, my guest to-day is from such a place, Harper’s
Ferry, Virginia, in the beautiful Southland, with memories
of good old General Robert E. Lee and of that brave
soul, John Brown who, like every good Booster, goes
marching on—”
There were two especially distinguished
guests: the leading man of the “Bird of
Paradise” company, playing this week at the Dodsworth
Theater, and the mayor of Zenith, the Hon. Lucas Prout.
Vergil Gunch thundered, “When
we manage to grab this celebrated Thespian off his
lovely aggregation of beautiful actresses—and
I got to admit I butted right into his dressing-room
and told him how the Boosters appreciated the high-class
artistic performance he’s giving us—and
don’t forget that the treasurer of the Dodsworth
is a Booster and will appreciate our patronage—and
when on top of that we yank Hizzonor out of his multifarious
duties at City Hall, then I feel we’ve done
ourselves proud, and Mr. Prout will now say a few words
about the problems and duties—”
By rising vote the Boosters decided
which was the handsomest and which the ugliest guest,
and to each of them was given a bunch of carnations,
donated, President Gunch noted, by Brother Booster
H. G. Yeager, the Jennifer Avenue florist.
Each week, in rotation, four Boosters
were privileged to obtain the pleasures of generosity
and of publicity by donating goods or services to
four fellow-members, chosen by lot. There was
laughter, this week, when it was announced that one
of the contributors was Barnabas Joy, the undertaker.
Everybody whispered, “I can think of a coupla
good guys to be buried if his donation is a free funeral!”
Through all these diversions the Boosters
were lunching on chicken croquettes, peas, fried potatoes,
coffee, apple pie, and American cheese. Gunch
did not lump the speeches. Presently he called
on the visiting secretary of the Zenith Rotary Club,
a rival organization. The secretary had the distinction
of possessing State Motor Car License Number 5.
The Rotary secretary laughingly admitted
that wherever he drove in the state so low a number
created a sensation, and “though it was pretty
nice to have the honor, yet traffic cops remembered
it only too darn well, and sometimes he didn’t
know but what he’d almost as soon have just
plain B56,876 or something like that. Only let
any doggone Booster try to get Number 5 away from
a live Rotarian next year, and watch the fur fly!
And if they’d permit him, he’d wind up
by calling for a cheer for the Boosters and Rotarians
and the Kiwanis all together!”
Babbitt sighed to Professor Pumphrey,
“Be pretty nice to have as low a number as that!
Everybody ’d say, ‘He must be an important
guy!’ Wonder how he got it? I’ll
bet he wined and dined the superintendent of the Motor
License Bureau to a fare-you-well!”
Then Chum Frink addressed them:
“Some of you may feel that it’s
out of place here to talk on a strictly highbrow and
artistic subject, but I want to come out flatfooted
and ask you boys to O.K. the proposition of a Symphony
Orchestra for Zenith. Now, where a lot of you
make your mistake is in assuming that if you don’t
like classical music and all that junk, you ought to
oppose it. Now, I want to confess that, though
I’m a literary guy by profession, I don’t
care a rap for all this long-haired music. I’d
rather listen to a good jazz band any time than to
some piece by Beethoven that hasn’t any more
tune to it than a bunch of fighting cats, and you couldn’t
whistle it to save your life! But that isn’t
the point. Culture has become as necessary an
adornment and advertisement for a city to-day as pavements
or bank-clearances. It’s Culture, in theaters
and art-galleries and so on, that brings thousands
of visitors to New York every year and, to be frank,
for all our splendid attainments we haven’t yet
got the Culture of a New York or Chicago or Boston—or
at least we don’t get the credit for it.
The thing to do then, as a live bunch of go-getters,
is to CAPITALIZE culture; to go right out and
grab it.
“Pictures and books are fine
for those that have the time to study ’em, but
they don’t shoot out on the road and holler ’This
is what little old Zenith can put up in the way of
Culture.’ That’s precisely what a
Symphony Orchestra does do. Look at the credit
Minneapolis and Cincinnati get. An orchestra
with first-class musickers and a swell conductor—and
I believe we ought to do the thing up brown and get
one of the highest-paid conductors on the market, providing
he ain’t a Hun—it goes right into
Beantown and New York and Washington; it plays at
the best theaters to the most cultured and moneyed
people; it gives such class-advertising as a town
can get in no other way; and the guy who is so short-sighted
as to crab this orchestra proposition is passing up
the chance to impress the glorious name of Zenith on
some big New York millionaire that might-that might
establish a branch factory here!
“I could also go into the fact
that for our daughters who show an interest in highbrow
music and may want to teach it, having an A1 local
organization is of great benefit, but let’s keep
this on a practical basis, and I call on you good
brothers to whoop it up for Culture and a World-beating
Symphony Orchestra!”
They applauded.
To a rustle of excitement President
Gunch proclaimed, “Gentlemen, we will now proceed
to the annual election of officers.” For
each of the six offices, three candidates had been
chosen by a committee. The second name among
the candidates for vice-president was Babbitt’s.
He was surprised. He looked self-conscious.
His heart pounded. He was still more agitated
when the ballots were counted and Gunch said, “It’s
a pleasure to announce that Georgie Babbitt will be
the next assistant gavel-wielder. I know of no
man who stands more stanchly for common sense and
enterprise than good old George. Come on, let’s
give him our best long yell!”
As they adjourned, a hundred men crushed
in to slap his back. He had never known a higher
moment. He drove away in a blur of wonder.
He lunged into his office, chuckling to Miss McGoun,
“Well, I guess you better congratulate your
boss! Been elected vice-president of the Boosters!”
He was disappointed. She answered
only, “Yes—Oh, Mrs. Babbitt’s
been trying to get you on the ’phone.”
But the new salesman, Fritz Weilinger, said, “By
golly, chief, say, that’s great, that’s
perfectly great! I’m tickled to death!
Congratulations!”
Babbitt called the house, and crowed
to his wife, “Heard you were trying to get me,
Myra. Say, you got to hand it to little Georgie,
this time! Better talk careful! You are
now addressing the vice-president of the Boosters’
Club!”
“Oh, Georgie—”
“Pretty nice, huh? Willis
Ijams is the new president, but when he’s away,
little ole Georgie takes the gavel and whoops ’em
up and introduces the speakers—no matter
if they’re the governor himself—and—”
“George! Listen!”
“—It puts him in
solid with big men like Doc Dilling and—”
“George! Paul Riesling—”
“Yes, sure, I’ll ’phone Paul and
let him know about it right away.”
“Georgie! Listen!
Paul’s in jail. He shot his wife, he shot
Zilla, this noon. She may not live.”