I
The great events of Babbitt’s
spring were the secret buying of real-estate options
in Linton for certain street-traction officials, before
the public announcement that the Linton Avenue Car
Line would be extended, and a dinner which was, as
he rejoiced to his wife, not only “a regular
society spread but a real sure-enough highbrow affair,
with some of the keenest intellects and the brightest
bunch of little women in town.” It was
so absorbing an occasion that he almost forgot his
desire to run off to Maine with Paul Riesling.
Though he had been born in the village
of Catawba, Babbitt had risen to that metropolitan
social plane on which hosts have as many as four people
at dinner without planning it for more than an evening
or two. But a dinner of twelve, with flowers
from the florist’s and all the cut-glass out,
staggered even the Babbitts.
For two weeks they studied, debated,
and arbitrated the list of guests.
Babbitt marveled, “Of course
we’re up-to-date ourselves, but still, think
of us entertaining a famous poet like Chum Frink, a
fellow that on nothing but a poem or so every day
and just writing a few advertisements pulls down fifteen
thousand berries a year!”
“Yes, and Howard Littlefield.
Do you know, the other evening Eunice told me her
papa speaks three languages!” said Mrs. Babbitt.
“Huh! That’s nothing!
So do I—American, baseball, and poker!”
“I don’t think it’s
nice to be funny about a matter like that. Think
how wonderful it must be to speak three languages,
and so useful and—And with people like
that, I don’t see why we invite the Orville Joneses.”
“Well now, Orville is a mighty up-and-coming
fellow!”
“Yes, I know, but—A laundry!”
“I’ll admit a laundry
hasn’t got the class of poetry or real estate,
but just the same, Orvy is mighty deep. Ever start
him spieling about gardening? Say, that fellow
can tell you the name of every kind of tree, and some
of their Greek and Latin names too! Besides, we
owe the Joneses a dinner. Besides, gosh, we got
to have some boob for audience, when a bunch of hot-air
artists like Frink and Littlefield get going.”
“Well, dear—I meant
to speak of this—I do think that as host
you ought to sit back and listen, and let your guests
have a chance to talk once in a while!”
“Oh, you do, do you! Sure!
I talk all the time! And I’m just a business
man—oh sure!—I’m no Ph.D.
like Littlefield, and no poet, and I haven’t
anything to spring! Well, let me tell you, just
the other day your darn Chum Frink comes up to me
at the club begging to know what I thought about the
Springfield school-bond issue. And who told him?
I did! You bet your life I told him! Little
me! I certainly did! He came up and asked
me, and I told him all about it! You bet!
And he was darn glad to listen to me and—Duty
as a host! I guess I know my duty as a host and
let me tell you—”
In fact, the Orville Joneses were invited.
II
On the morning of the dinner, Mrs. Babbitt was restive.
“Now, George, I want you to
be sure and be home early tonight. Remember,
you have to dress.”
“Uh-huh. I see by the Advocate
that the Presbyterian General Assembly has voted to
quit the Interchurch World Movement. That—”
“George! Did you hear what
I said? You must be home in time to dress to-night.”
“Dress? Hell! I’m
dressed now! Think I’m going down to the
office in my B.V.D.’s?”
“I will not have you talking
indecently before the children! And you do have
to put on your dinner-jacket!”
“I guess you mean my Tux.
I tell you, of all the doggone nonsensical nuisances
that was ever invented—”
Three minutes later, after Babbitt
had wailed, “Well, I don’t know whether
I’m going to dress or not” in a manner
which showed that he was going to dress, the discussion
moved on.
“Now, George, you mustn’t
forget to call in at Vecchia’s on the way home
and get the ice cream. Their delivery-wagon is
broken down, and I don’t want to trust them
to send it by—”
“All right! You told me that before breakfast!”
“Well, I don’t want you
to forget. I’ll be working my head off all
day long, training the girl that’s to help with
the dinner—”
“All nonsense, anyway, hiring
an extra girl for the feed. Matilda could perfectly
well—”
“—and I have to go
out and buy the flowers, and fix them, and set the
table, and order the salted almonds, and look at the
chickens, and arrange for the children to have their
supper upstairs and—And I simply must depend
on you to go to Vecchia’s for the ice cream.”
“All riiiiiight! Gosh, I’m going
to get it!”
“All you have to do is to go
in and say you want the ice cream that Mrs. Babbitt
ordered yesterday by ’phone, and it will be all
ready for you.”
At ten-thirty she telephoned to him
not to forget the ice cream from Vecchia’s.
He was surprised and blasted then
by a thought. He wondered whether Floral Heights
dinners were worth the hideous toil involved.
But he repented the sacrilege in the excitement of
buying the materials for cocktails.
Now this was the manner of obtaining
alcohol under the reign of righteousness and prohibition:
He drove from the severe rectangular
streets of the modern business center into the tangled
byways of Old Town—jagged blocks filled
with sooty warehouses and lofts; on into The Arbor,
once a pleasant orchard but now a morass of lodging-houses,
tenements, and brothels. Exquisite shivers chilled
his spine and stomach, and he looked at every policeman
with intense innocence, as one who loved the law, and
admired the Force, and longed to stop and play with
them. He parked his car a block from Healey Hanson’s
saloon, worrying, “Well, rats, if anybody did
see me, they’d think I was here on business.”
He entered a place curiously like
the saloons of ante-prohibition days, with a long
greasy bar with sawdust in front and streaky mirror
behind, a pine table at which a dirty old man dreamed
over a glass of something which resembled whisky,
and with two men at the bar, drinking something which
resembled beer, and giving that impression of forming
a large crowd which two men always give in a saloon.
The bartender, a tall pale Swede with a diamond in
his lilac scarf, stared at Babbitt as he stalked plumply
up to the bar and whispered, “I’d, uh—Friend
of Hanson’s sent me here. Like to get some
gin.”
The bartender gazed down on him in
the manner of an outraged bishop. “I guess
you got the wrong place, my friend. We sell nothing
but soft drinks here.” He cleaned the bar
with a rag which would itself have done with a little
cleaning, and glared across his mechanically moving
elbow.
The old dreamer at the table petitioned
the bartender, “Say, Oscar, listen.”
Oscar did not listen.
“Aw, say, Oscar, listen, will yuh? Say,
lis-sen!”
The decayed and drowsy voice of the
loafer, the agreeable stink of beer-dregs, threw a
spell of inanition over Babbitt. The bartender
moved grimly toward the crowd of two men. Babbitt
followed him as delicately as a cat, and wheedled,
“Say, Oscar, I want to speak to Mr. Hanson.”
“Whajuh wanta see him for?”
“I just want to talk to him. Here’s
my card.”
It was a beautiful card, an engraved
card, a card in the blackest black and the sharpest
red, announcing that Mr. George F. Babbitt was Estates,
Insurance, Rents. The bartender held it as though
it weighed ten pounds, and read it as though it were
a hundred words long. He did not bend from his
episcopal dignity, but he growled, “I’ll
see if he’s around.”
From the back room he brought an immensely
old young man, a quiet sharp-eyed man, in tan silk
shirt, checked vest hanging open, and burning brown
trousers—Mr. Healey Hanson. Mr. Hanson
said only “Yuh?” but his implacable and
contemptuous eyes queried Babbitt’s soul, and
he seemed not at all impressed by the new dark-gray
suit for which (as he had admitted to every acquaintance
at the Athletic Club) Babbitt had paid a hundred and
twenty-five dollars.
“Glad meet you, Mr. Hanson.
Say, uh—I’m George Babbitt of the
Babbitt-Thompson Realty Company. I’m a great
friend of Jake Offutt’s.”
“Well, what of it?”
“Say, uh, I’m going to
have a party, and Jake told me you’d be able
to fix me up with a little gin.” In alarm,
in obsequiousness, as Hanson’s eyes grew more
bored, “You telephone to Jake about me, if you
want to.”
Hanson answered by jerking his head
to indicate the entrance to the back room, and strolled
away. Babbitt melodramatically crept into an
apartment containing four round tables, eleven chairs,
a brewery calendar, and a smell. He waited.
Thrice he saw Healey Hanson saunter through, humming,
hands in pockets, ignoring him.
By this time Babbitt had modified
his valiant morning vow, “I won’t pay
one cent over seven dollars a quart” to “I
might pay ten.” On Hanson’s next
weary entrance he besought “Could you fix that
up?” Hanson scowled, and grated, “Just
a minute—Pete’s sake—just
a min-ute!” In growing meekness Babbitt went
on waiting till Hanson casually reappeared with a
quart of gin—what is euphemistically known
as a quart—in his disdainful long white
hands.
“Twelve bucks,” he snapped.
“Say, uh, but say, cap’n,
Jake thought you’d be able to fix me up for
eight or nine a bottle.”
“Nup. Twelve. This
is the real stuff, smuggled from Canada. This
is none o’ your neutral spirits with a drop
of juniper extract,” the honest merchant said
virtuously. “Twelve bones—if
you want it. Course y’ understand I’m
just doing this anyway as a friend of Jake’s.”
“Sure! Sure! I understand!”
Babbitt gratefully held out twelve dollars. He
felt honored by contact with greatness as Hanson yawned,
stuffed the bills, uncounted, into his radiant vest,
and swaggered away.
He had a number of titillations out
of concealing the gin-bottle under his coat and out
of hiding it in his desk. All afternoon he snorted
and chuckled and gurgled over his ability to “give
the Boys a real shot in the arm to-night.”
He was, in fact, so exhilarated that he was within
a block of his house before he remembered that there
was a certain matter, mentioned by his wife, of fetching
ice cream from Vecchia’s. He explained,
“Well, darn it—” and drove back.
Vecchia was not a caterer, he was
The Caterer of Zenith. Most coming-out parties
were held in the white and gold ballroom of the Maison
Vecchia; at all nice teas the guests recognized the
five kinds of Vecchia sandwiches and the seven kinds
of Vecchia cakes; and all really smart dinners ended,
as on a resolving chord, in Vecchia Neapolitan ice
cream in one of the three reliable molds—the
melon mold, the round mold like a layer cake, and
the long brick.
Vecchia’s shop had pale blue
woodwork, tracery of plaster roses, attendants in
frilled aprons, and glass shelves of “kisses”
with all the refinement that inheres in whites of
eggs. Babbitt felt heavy and thick amid this
professional daintiness, and as he waited for the ice
cream he decided, with hot prickles at the back of
his neck, that a girl customer was giggling at him.
He went home in a touchy temper. The first thing
he heard was his wife’s agitated:
“George! Did you remember
to go to Vecchia’s and get the ice cream?”
“Say! Look here! Do I ever forget
to do things?”
“Yes! Often!”
“Well now, it’s darn seldom
I do, and it certainly makes me tired, after going
into a pink-tea joint like Vecchia’s and having
to stand around looking at a lot of half-naked young
girls, all rouged up like they were sixty and eating
a lot of stuff that simply ruins their stomachs—”
“Oh, it’s too bad about
you! I’ve noticed how you hate to look at
pretty girls!”
With a jar Babbitt realized that his
wife was too busy to be impressed by that moral indignation
with which males rule the world, and he went humbly
up-stairs to dress. He had an impression of a
glorified dining-room, of cut-glass, candles, polished
wood, lace, silver, roses. With the awed swelling
of the heart suitable to so grave a business as giving
a dinner, he slew the temptation to wear his plaited
dress-shirt for a fourth time, took out an entirely
fresh one, tightened his black bow, and rubbed his
patent-leather pumps with a handkerchief. He glanced
with pleasure at his garnet and silver studs.
He smoothed and patted his ankles, transformed by
silk socks from the sturdy shanks of George Babbitt
to the elegant limbs of what is called a Clubman.
He stood before the pier-glass, viewing his trim dinner-coat,
his beautiful triple-braided trousers; and murmured
in lyric beatitude, “By golly, I don’t
look so bad. I certainly don’t look like
Catawba. If the hicks back home could see me
in this rig, they’d have a fit!”
He moved majestically down to mix
the cocktails. As he chipped ice, as he squeezed
oranges, as he collected vast stores of bottles, glasses,
and spoons at the sink in the pantry, he felt as authoritative
as the bartender at Healey Hanson’s saloon.
True, Mrs. Babbitt said he was under foot, and Matilda
and the maid hired for the evening brushed by him,
elbowed him, shrieked “Pleasopn door,”
as they tottered through with trays, but in this high
moment he ignored them.
Besides the new bottle of gin, his
cellar consisted of one half-bottle of Bourbon whisky,
a quarter of a bottle of Italian vermouth, and approximately
one hundred drops of orange bitters. He did not
possess a cocktail-shaker. A shaker was proof
of dissipation, the symbol of a Drinker, and Babbitt
disliked being known as a Drinker even more than he
liked a Drink. He mixed by pouring from an ancient
gravy-boat into a handleless pitcher; he poured with
a noble dignity, holding his alembics high beneath
the powerful Mazda globe, his face hot, his shirt-front
a glaring white, the copper sink a scoured red-gold.
He tasted the sacred essence.
“Now, by golly, if that isn’t pretty near
one fine old cocktail! Kind of a Bronx, and yet
like a Manhattan. Ummmmmm! Hey, Myra, want
a little nip before the folks come?”
Bustling into the dining-room, moving
each glass a quarter of an inch, rushing back with
resolution implacable on her face her gray and silver-lace
party frock protected by a denim towel, Mrs. Babbitt
glared at him, and rebuked him, “Certainly not!”
“Well,” in a loose, jocose
manner, “I think the old man will!”
The cocktail filled him with a whirling
exhilaration behind which he was aware of devastating
desires—to rush places in fast motors, to
kiss girls, to sing, to be witty. He sought to
regain his lost dignity by announcing to Matilda:
“I’m going to stick this
pitcher of cocktails in the refrigerator. Be
sure you don’t upset any of ’em.”
“Yeh.”
“Well, be sure now. Don’t go putting
anything on this top shelf.”
“Yeh.”
“Well, be—”
He was dizzy. His voice was thin and distant.
“Whee!” With enormous impressiveness he
commanded, “Well, be sure now,” and minced
into the safety of the living-room. He wondered
whether he could persuade “as slow a bunch as
Myra and the Littlefields to go some place aft’
dinner and raise Cain and maybe dig up smore booze.”
He perceived that he had gifts of profligacy which
had been neglected.
By the time the guests had come, including
the inevitable late couple for whom the others waited
with painful amiability, a great gray emptiness had
replaced the purple swirling in Babbitt’s head,
and he had to force the tumultuous greetings suitable
to a host on Floral Heights.
The guests were Howard Littlefield,
the doctor of philosophy who furnished publicity and
comforting economics to the Street Traction Company;
Vergil Gunch, the coal-dealer, equally powerful in
the Elks and in the Boosters’ Club; Eddie Swanson
the agent for the Javelin Motor Car, who lived across
the street; and Orville Jones, owner of the Lily White
Laundry, which justly announced itself “the biggest,
busiest, bulliest cleanerie shoppe in Zenith.”
But, naturally, the most distinguished of all was
T. Cholmondeley Frink, who was not only the author
of “Poemulations,” which, syndicated daily
in sixty-seven leading newspapers, gave him one of
the largest audiences of any poet in the world, but
also an optimistic lecturer and the creator of “Ads
that Add.” Despite the searching philosophy
and high morality of his verses, they were humorous
and easily understood by any child of twelve; and it
added a neat air of pleasantry to them that they were
set not as verse but as prose. Mr. Frink was
known from Coast to Coast as “Chum.”
With them were six wives, more or
less—it was hard to tell, so early in the
evening, as at first glance they all looked alike,
and as they all said, “Oh, isn’t
this nice!” in the same tone of determined liveliness.
To the eye, the men were less similar: Littlefield,
a hedge-scholar, tall and horse-faced; Chum Frink,
a trifle of a man with soft and mouse-like hair, advertising
his profession as poet by a silk cord on his eye-glasses;
Vergil Gunch, broad, with coarse black hair en brosse;
Eddie Swanson, a bald and bouncing young man who showed
his taste for elegance by an evening waistcoat of
figured black silk with glass buttons; Orville Jones,
a steady-looking, stubby, not very memorable person,
with a hemp-colored toothbrush mustache. Yet they
were all so well fed and clean, they all shouted “‘Evenin’,
Georgie!” with such robustness, that they seemed
to be cousins, and the strange thing is that the longer
one knew the women, the less alike they seemed; while
the longer one knew the men, the more alike their bold
patterns appeared.
The drinking of the cocktails was
as canonical a rite as the mixing. The company
waited, uneasily, hopefully, agreeing in a strained
manner that the weather had been rather warm and slightly
cold, but still Babbitt said nothing about drinks.
They became despondent. But when the late couple
(the Swansons) had arrived, Babbitt hinted, “Well,
folks, do you think you could stand breaking the law
a little?”
They looked at Chum Frink, the recognized
lord of language. Frink pulled at his eye-glass
cord as at a bell-rope, he cleared his throat and said
that which was the custom:
“I’ll tell you, George:
I’m a law-abiding man, but they do say Verg
Gunch is a regular yegg, and of course he’s bigger
’n I am, and I just can’t figure out what
I’d do if he tried to force me into anything
criminal!”
Gunch was roaring, “Well, I’ll
take a chance—” when Frink held up
his hand and went on, “So if Verg and you insist,
Georgie, I’ll park my car on the wrong side
of the street, because I take it for granted that’s
the crime you’re hinting at!”
There was a great deal of laughter.
Mrs. Jones asserted, “Mr. Frink is simply too
killing! You’d think he was so innocent!”
Babbitt clamored, “How did you
guess it, Chum? Well, you-all just wait a moment
while I go out and get the—keys to your
cars!” Through a froth of merriment he brought
the shining promise, the mighty tray of glasses with
the cloudy yellow cocktails in the glass pitcher in
the center. The men babbled, “Oh, gosh,
have a look!” and “This gets me right where
I live!” and “Let me at it!” But
Chum Frink, a traveled man and not unused to woes,
was stricken by the thought that the potion might be
merely fruit-juice with a little neutral spirits.
He looked timorous as Babbitt, a moist and ecstatic
almoner, held out a glass, but as he tasted it he
piped, “Oh, man, let me dream on! It ain’t
true, but don’t waken me! Jus’ lemme
slumber!”
Two hours before, Frink had completed
a newspaper lyric beginning:
“I sat alone and groused and
thunk, and scratched my head and sighed and wunk,
and groaned, There still are boobs, alack, who’d
like the old-time gin-mill back; that den that makes
a sage a loon, the vile and smelly old saloon!
I’ll never miss their poison booze, whilst I
the bubbling spring can use, that leaves my head at
merry morn as clear as any babe new-born!”
Babbitt drank with the others; his
moment’s depression was gone; he perceived that
these were the best fellows in the world; he wanted
to give them a thousand cocktails. “Think
you could stand another?” he cried. The
wives refused, with giggles, but the men, speaking
in a wide, elaborate, enjoyable manner, gloated, “Well,
sooner than have you get sore at me, Georgie—”
“You got a little dividend coming,”
said Babbitt to each of them, and each intoned, “Squeeze
it, Georgie, squeeze it!”
When, beyond hope, the pitcher was
empty, they stood and talked about prohibition.
The men leaned back on their heels, put their hands
in their trousers-pockets, and proclaimed their views
with the booming profundity of a prosperous male repeating
a thoroughly hackneyed statement about a matter of
which he knows nothing whatever.
“Now, I’ll tell you,”
said Vergil Gunch; “way I figure it is this,
and I can speak by the book, because I’ve talked
to a lot of doctors and fellows that ought to know,
and the way I see it is that it’s a good thing
to get rid of the saloon, but they ought to let a fellow
have beer and light wines.”
Howard Littlefield observed, “What
isn’t generally realized is that it’s
a dangerous prop’sition to invade the rights
of personal liberty. Now, take this for instance:
The King of—Bavaria? I think it was
Bavaria—yes, Bavaria, it was—in
1862, March, 1862, he issued a proclamation against
public grazing of live-stock. The peasantry had
stood for overtaxation without the slightest complaint,
but when this proclamation came out, they rebelled.
Or it may have been Saxony. But it just goes
to show the dangers of invading the rights of personal
liberty.”
“That’s it—no
one got a right to invade personal liberty,”
said Orville Jones.
“Just the same, you don’t
want to forget prohibition is a mighty good thing
for the working-classes. Keeps ’em from
wasting their money and lowering their productiveness,”
said Vergil Gunch.
“Yes, that’s so.
But the trouble is the manner of enforcement,”
insisted Howard Littlefield. “Congress
didn’t understand the right system. Now,
if I’d been running the thing, I’d have
arranged it so that the drinker himself was licensed,
and then we could have taken care of the shiftless
workman—kept him from drinking—and
yet not ’ve interfered with the rights—with
the personal liberty—of fellows like ourselves.”
They bobbed their heads, looked admiringly
at one another, and stated, “That’s so,
that would be the stunt.”
“The thing that worries me is
that a lot of these guys will take to cocaine,”
sighed Eddie Swanson.
They bobbed more violently, and groaned,
“That’s so, there is a danger of that.”
Chum Frink chanted, “Oh, say,
I got hold of a swell new receipt for home-made beer
the other day. You take—”
Gunch interrupted, “Wait!
Let me tell you mine!” Littlefield snorted,
“Beer! Rats! Thing to do is to ferment
cider!” Jones insisted, “I’ve got
the receipt that does the business!” Swanson
begged, “Oh, say, lemme tell you the story—”
But Frink went on resolutely, “You take and save
the shells from peas, and pour six gallons of water
on a bushel of shells and boil the mixture till—”
Mrs. Babbitt turned toward them with
yearning sweetness; Frink hastened to finish even
his best beer-recipe; and she said gaily, “Dinner
is served.”
There was a good deal of friendly
argument among the men as to which should go in last,
and while they were crossing the hall from the living-room
to the dining-room Vergil Gunch made them laugh by
thundering, “If I can’t sit next to Myra
Babbitt and hold her hand under the table, I won’t
play—I’m goin’ home.”
In the dining-room they stood embarrassed while Mrs.
Babbitt fluttered, “Now, let me see—Oh,
I was going to have some nice hand-painted place-cards
for you but—Oh, let me see; Mr. Frink,
you sit there.”
The dinner was in the best style of
women’s-magazine art, whereby the salad was
served in hollowed apples, and everything but the invincible
fried chicken resembled something else. Ordinarily
the men found it hard to talk to the women; flirtation
was an art unknown on Floral Heights, and the realms
of offices and of kitchens had no alliances. But
under the inspiration of the cocktails, conversation
was violent. Each of the men still had a number
of important things to say about prohibition, and
now that each had a loyal listener in his dinner-partner
he burst out:
“I found a place where I can
get all the hootch I want at eight a quart—”
“Did you read about this fellow
that went and paid a thousand dollars for ten cases
of red-eye that proved to be nothing but water?
Seems this fellow was standing on the corner and fellow
comes up to him—”
“They say there’s a whole
raft of stuff being smuggled across at Detroit—”
“What I always say is—what
a lot of folks don’t realize about prohibition—”
“And then you get all this awful
poison stuff—wood alcohol and everything—”
“Course I believe in it on principle,
but I don’t propose to have anybody telling
me what I got to think and do. No American ’ll
ever stand for that!”
But they all felt that it was rather
in bad taste for Orville Jones—and he not
recognized as one of the wits of the occasion anyway—to
say, “In fact, the whole thing about prohibition
is this: it isn’t the initial cost, it’s
the humidity.”
Not till the one required topic had
been dealt with did the conversation become general.
It was often and admiringly said of
Vergil Gunch, “Gee, that fellow can get away
with murder! Why, he can pull a Raw One in mixed
company and all the ladies ’ll laugh their heads
off, but me, gosh, if I crack anything that’s
just the least bit off color I get the razz for fair!”
Now Gunch delighted them by crying to Mrs. Eddie Swanson,
youngest of the women, “Louetta! I managed
to pinch Eddie’s doorkey out of his pocket,
and what say you and me sneak across the street when
the folks aren’t looking? Got something,”
with a gorgeous leer, “awful important to tell
you!”
The women wriggled, and Babbitt was
stirred to like naughtiness. “Say, folks,
I wished I dared show you a book I borrowed from Doc
Patten!”
“Now, George! The idea!” Mrs. Babbitt
warned him.
“This book—racy isn’t
the word! It’s some kind of an anthropological
report about—about Customs, in the South
Seas, and what it doesn’t say! It’s
a book you can’t buy. Verg, I’ll lend
it to you.”
“Me first!” insisted Eddie Swanson.
“Sounds spicy!”
Orville Jones announced, “Say,
I heard a Good One the other day about a coupla Swedes
and their wives,” and, in the best Jewish accent,
he resolutely carried the Good One to a slightly disinfected
ending. Gunch capped it. But the cocktails
waned, the seekers dropped back into cautious reality.
Chum Frink had recently been on a
lecture-tour among the small towns, and he chuckled,
“Awful good to get back to civilization!
I certainly been seeing some hick towns! I mean—Course
the folks there are the best on earth, but, gee whiz,
those Main Street burgs are slow, and you fellows
can’t hardly appreciate what it means to be here
with a bunch of live ones!”
“You bet!” exulted Orville
Jones. “They’re the best folks on
earth, those small-town folks, but, oh, mama! what
conversation! Why, say, they can’t talk
about anything but the weather and the ne-oo Ford,
by heckalorum!”
“That’s right. They
all talk about just the same things,” said Eddie
Swanson.
“Don’t they, though!
They just say the same things over and over,”
said Vergil Gunch.
“Yes, it’s really remarkable.
They seem to lack all power of looking at things impersonally.
They simply go over and over the same talk about Fords
and the weather and so on.” said Howard Littlefield.
“Still, at that, you can’t
blame ’em. They haven’t got any intellectual
stimulus such as you get up here in the city,”
said Chum Frink.
“Gosh, that’s right,”
said Babbitt. “I don’t want you highbrows
to get stuck on yourselves but I must say it keeps
a fellow right up on his toes to sit in with a poet
and with Howard, the guy that put the con in economics!
But these small-town boobs, with nobody but each other
to talk to, no wonder they get so sloppy and uncultured
in their speech, and so balled-up in their thinking!”
Orville Jones commented, “And,
then take our other advantages—the movies,
frinstance. These Yapville sports think they’re
all-get-out if they have one change of bill a week,
where here in the city you got your choice of a dozen
diff’rent movies any evening you want to name!”
“Sure, and the inspiration we
get from rubbing up against high-class hustlers every
day and getting jam full of ginger,” said Eddie
Swanson.
“Same time,” said Babbitt,
“no sense excusing these rube burgs too easy.
Fellow’s own fault if he doesn’t show the
initiative to up and beat it to the city, like we
done—did. And, just speaking in confidence
among friends, they’re jealous as the devil
of a city man. Every time I go up to Catawba
I have to go around apologizing to the fellows I was
brought up with because I’ve more or less succeeded
and they haven’t. And if you talk natural
to ’em, way we do here, and show finesse and
what you might call a broad point of view, why, they
think you’re putting on side. There’s
my own half-brother Martin—runs the little
ole general store my Dad used to keep. Say, I’ll
bet he don’t know there is such a thing as a
Tux—as a dinner-jacket. If he was to
come in here now, he’d think we were a bunch
of—of—Why, gosh, I swear, he
wouldn’t know what to think! Yes, sir,
they’re jealous!”
Chum Frink agreed, “That’s
so. But what I mind is their lack of culture
and appreciation of the Beautiful—if you’ll
excuse me for being highbrow. Now, I like to
give a high-class lecture, and read some of my best
poetry—not the newspaper stuff but the magazine
things. But say, when I get out in the tall grass,
there’s nothing will take but a lot of cheesy
old stories and slang and junk that if any of us were
to indulge in it here, he’d get the gate so
fast it would make his head swim.”
Vergil Gunch summed it up: “Fact
is, we’re mighty lucky to be living among a
bunch of city-folks, that recognize artistic things
and business-punch equally. We’d feel pretty
glum if we got stuck in some Main Street burg and
tried to wise up the old codgers to the kind of life
we’re used to here. But, by golly, there’s
this you got to say for ’em: Every small
American town is trying to get population and modern
ideals. And darn if a lot of ’em don’t
put it across! Somebody starts panning a rube
crossroads, telling how he was there in 1900 and it
consisted of one muddy street, count ’em, one,
and nine hundred human clams. Well, you go back
there in 1920, and you find pavements and a swell
little hotel and a first-class ladies’ ready-to-wear
shop-real perfection, in fact! You don’t
want to just look at what these small towns are, you
want to look at what they’re aiming to become,
and they all got an ambition that in the long run
is going to make ’em the finest spots on earth—they
all want to be just like Zenith!”
III
However intimate they might be with
T. Cholmondeley Frink as a neighbor, as a borrower
of lawn-mowers and monkey-wrenches, they knew that
he was also a Famous Poet and a distinguished advertising-agent;
that behind his easiness were sultry literary mysteries
which they could not penetrate. But to-night,
in the gin-evolved confidence, he admitted them to
the arcanum:
“I’ve got a literary problem
that’s worrying me to death. I’m doing
a series of ads for the Zeeco Car and I want to make
each of ’em a real little gem—reg’lar
stylistic stuff. I’m all for this theory
that perfection is the stunt, or nothing at all, and
these are as tough things as I ever tackled.
You might think it’d be harder to do my poems—all
these Heart Topics: home and fireside and happiness—but
they’re cinches. You can’t go wrong
on ’em; you know what sentiments any decent
go-ahead fellow must have if he plays the game, and
you stick right to ’em. But the poetry
of industrialism, now there’s a literary line
where you got to open up new territory. Do you
know the fellow who’s really the American
genius? The fellow who you don’t know his
name and I don’t either, but his work ought to
be preserved so’s future generations can judge
our American thought and originality to-day? Why,
the fellow that writes the Prince Albert Tobacco ads!
Just listen to this:
It’s P.A. that jams such joy
in jimmy pipes. Say—bet you’ve
often bent-an-ear to that spill-of-speech about hopping
from five to f-i-f-t-y p-e-r by “stepping on
her a bit!” Guess that’s going some, all
right—but just among ourselves, you
better start a rapidwhiz system to keep tabs as to
how fast you’ll buzz from low smoke spirits to
tiptophigh—once you line
up behind a jimmy pipe that’s all aglow with
that peach-of-a-pal, Prince Albert.
Prince Albert is john-on-the-job—always
joy’usly more-ISH in flavor; always delightfully
cool and fragrant! For a fact, you never hooked
such double-decked, copper-riveted, two-fisted smoke
enjoyment!
Go to a pipe—speed-o-quick
like you light on a good thing! Why—packed
with Prince Albert you can play a joy’us jimmy
straight across the boards! And you
know what that means!”
“Now that,” caroled the
motor agent, Eddie Swanson, “that’s what
I call he-literature! That Prince Albert fellow—though,
gosh, there can’t be just one fellow that writes
’em; must be a big board of classy ink-slingers
in conference, but anyway: now, him, he doesn’t
write for long-haired pikers, he writes for Regular
Guys, he writes for me, and I tip my benny to
him! The only thing is: I wonder if it sells
the goods? Course, like all these poets, this
Prince Albert fellow lets his idea run away with him.
It makes elegant reading, but it don’t say nothing.
I’d never go out and buy Prince Albert Tobacco
after reading it, because it doesn’t tell me
anything about the stuff. It’s just a bunch
of fluff.”
Frink faced him: “Oh, you’re
crazy! Have I got to sell you the idea of Style?
Anyway that’s the kind of stuff I’d like
to do for the Zeeco. But I simply can’t.
So I decided to stick to the straight poetic, and I
took a shot at a highbrow ad for the Zeeco. How
do you like this:
The long white trail is calling—calling-and
it’s over the hills and far away for every man
or woman that has red blood in his veins and on his
lips the ancient song of the buccaneers. It’s
away with dull drudging, and a fig for care.
Speed—glorious Speed—it’s
more than just a moment’s exhilaration—it’s
Life for you and me! This great new truth the
makers of the Zeeco Car have considered as much as
price and style. It’s fleet as the antelope,
smooth as the glide of a swallow, yet powerful as
the charge of a bull-elephant. Class breathes
in every line. Listen, brother! You’ll
never know what the high art of hiking is till you
try life’s ZIPPINGEST zest—the
Zeeco!”
“Yes,” Frink mused, “that’s
got an elegant color to it, if I do say so, but it
ain’t got the originality of ‘spill-of-speech!’”
The whole company sighed with sympathy and admiration.