It was a morning of artistic
creation. Fifteen minutes after the purple prose
of Babbitt’s form-letter, Chester Kirby Laylock,
the resident salesman at Glen Oriole, came in to report
a sale and submit an advertisement. Babbitt disapproved
of Laylock, who sang in choirs and was merry at home
over games of Hearts and Old Maid. He had a tenor
voice, wavy chestnut hair, and a mustache like a camel’s-hair
brush. Babbitt considered it excusable in a family-man
to growl, “Seen this new picture of the kid—husky
little devil, eh?” but Laylock’s domestic
confidences were as bubbling as a girl’s.
“Say, I think I got a peach
of an ad for the Glen, Mr. Babbitt. Why don’t
we try something in poetry? Honest, it’d
have wonderful pulling-power. Listen:
’Mid pleasures
and palaces,
Wherever you may roam,
You just provide the
little bride
And we’ll provide
the home.
Do you get it? See—like ‘Home
Sweet Home.’ Don’t you—”
“Yes, yes, yes, hell yes, of
course I get it. But—Oh, I think we’d
better use something more dignified and forceful, like
’We lead, others follow,’ or ‘Eventually,
why not now?’ Course I believe in using poetry
and humor and all that junk when it turns the trick,
but with a high-class restricted development like
the Glen we better stick to the more dignified approach,
see how I mean? Well, I guess that’s all,
this morning, Chet.”
II
By a tragedy familiar to the world
of art, the April enthusiasm of Chet Laylock served
only to stimulate the talent of the older craftsman,
George F. Babbitt. He grumbled to Stanley Graff,
“That tan-colored voice of Chet’s gets
on my nerves,” yet he was aroused and in one
swoop he wrote:
Do you respect your loved
ones?
When the last sad rites of bereavement
are over, do you know for certain that you have done
your best for the Departed? You haven’t
unless they lie in the Cemetery Beautiful,
LINDEN LANE
the only strictly up-to-date burial
place in or near Zenith, where exquisitely gardened
plots look from daisy-dotted hill-slopes across the
smiling fields of Dorchester.
Sole agents
Babbitt-Thompson
realty company
Reeves Building
He rejoiced, “I guess that’ll
show Chan Mott and his weedy old Wildwood Cemetery
something about modern merchandizing!”
III
He sent Mat Penniman to the recorder’s
office to dig out the names of the owners of houses
which were displaying For Rent signs of other brokers;
he talked to a man who desired to lease a store-building
for a pool-room; he ran over the list of home-leases
which were about to expire; he sent Thomas Bywaters,
a street-car conductor who played at real estate in
spare time, to call on side-street “prospects”
who were unworthy the strategies of Stanley Graff.
But he had spent his credulous excitement of creation,
and these routine details annoyed him. One moment
of heroism he had, in discovering a new way of stopping
smoking.
He stopped smoking at least once a
month. He went through with it like the solid
citizen he was: admitted the evils of tobacco,
courageously made resolves, laid out plans to check
the vice, tapered off his allowance of cigars, and
expounded the pleasures of virtuousness to every one
he met. He did everything, in fact, except stop
smoking.
Two months before, by ruling out a
schedule, noting down the hour and minute of each
smoke, and ecstatically increasing the intervals between
smokes, he had brought himself down to three cigars
a day. Then he had lost the schedule.
A week ago he had invented a system
of leaving his cigar-case and cigarette-box in an
unused drawer at the bottom of the correspondence-file,
in the outer office. “I’ll just naturally
be ashamed to go poking in there all day long, making
a fool of myself before my own employees!” he
reasoned. By the end of three days he was trained
to leave his desk, walk to the file, take out and light
a cigar, without knowing that he was doing it.
This morning it was revealed to him
that it had been too easy to open the file. Lock
it, that was the thing! Inspired, he rushed out
and locked up his cigars, his cigarettes, and even
his box of safety matches; and the key to the file
drawer he hid in his desk. But the crusading
passion of it made him so tobacco-hungry that he immediately
recovered the key, walked with forbidding dignity to
the file, took out a cigar and a match—“but
only one match; if ole cigar goes out, it’ll
by golly have to stay out!” Later, when the cigar
did go out, he took one more match from the file,
and when a buyer and a seller came in for a conference
at eleven-thirty, naturally he had to offer them cigars.
His conscience protested, “Why, you’re
smoking with them!” but he bullied it, “Oh,
shut up! I’m busy now. Of course by-and-by—”
There was no by-and-by, yet his belief that he had
crushed the unclean habit made him feel noble and
very happy. When he called up Paul Riesling he
was, in his moral splendor, unusually eager.
He was fonder of Paul Riesling than
of any one on earth except himself and his daughter
Tinka. They had been classmates, roommates, in
the State University, but always he thought of Paul
Riesling, with his dark slimness, his precisely parted
hair, his nose-glasses, his hesitant speech, his moodiness,
his love of music, as a younger brother, to be petted
and protected. Paul had gone into his father’s
business, after graduation; he was now a wholesaler
and small manufacturer of prepared-paper roofing.
But Babbitt strenuously believed and lengthily announced
to the world of Good Fellows that Paul could have been
a great violinist or painter or writer. “Why
say, the letters that boy sent me on his trip to the
Canadian Rockies, they just absolutely make you see
the place as if you were standing there. Believe
me, he could have given any of these bloomin’
authors a whale of a run for their money!”
Yet on the telephone they said only:
“South 343. No, no, no!
I said south—South 343. Say, operator,
what the dickens is the trouble? Can’t
you get me South 343? Why certainly they’ll
answer. Oh, Hello, 343? Wanta speak Mist’
Riesling, Mist’ Babbitt talking. . . ’Lo,
Paul?”
“Yuh.”
“’S George speaking.”
“Yuh.”
“How’s old socks?”
“Fair to middlin’. How ’re
you?”
“Fine, Paulibus. Well, what do you know?”
“Oh, nothing much.”
“Where you been keepin’ yourself?”
“Oh, just stickin’ round. What’s
up, Georgie?”
“How ’bout lil lunch ’s noon?”
“Be all right with me, I guess. Club?’
“Yuh. Meet you there twelve-thirty.”
“A’ right. Twelve-thirty. S’
long, Georgie.”
IV
His morning was not sharply marked
into divisions. Interwoven with correspondence
and advertisement-writing were a thousand nervous
details: calls from clerks who were incessantly
and hopefully seeking five furnished rooms and bath
at sixty dollars a month; advice to Mat Penniman on
getting money out of tenants who had no money.
Babbitt’s virtues as a real-estate
broker—as the servant of society in the
department of finding homes for families and shops
for distributors of food—were steadiness
and diligence. He was conventionally honest, he
kept his records of buyers and sellers complete, he
had experience with leases and titles and an excellent
memory for prices. His shoulders were broad enough,
his voice deep enough, his relish of hearty humor strong
enough, to establish him as one of the ruling caste
of Good Fellows. Yet his eventual importance
to mankind was perhaps lessened by his large and complacent
ignorance of all architecture save the types of houses
turned out by speculative builders; all landscape
gardening save the use of curving roads, grass, and
six ordinary shrubs; and all the commonest axioms
of economics. He serenely believed that the one
purpose of the real-estate business was to make money
for George F. Babbitt. True, it was a good advertisement
at Boosters’ Club lunches, and all the varieties
of Annual Banquets to which Good Fellows were invited,
to speak sonorously of Unselfish Public Service, the
Broker’s Obligation to Keep Inviolate the Trust
of His Clients, and a thing called Ethics, whose nature
was confusing but if you had it you were a High-class
Realtor and if you hadn’t you were a shyster,
a piker, and a fly-by-night. These virtues awakened
Confidence, and enabled you to handle Bigger Propositions.
But they didn’t imply that you were to be impractical
and refuse to take twice the value of a house if a
buyer was such an idiot that he didn’t jew you
down on the asking-price.
Babbitt spoke well—and
often—at these orgies of commercial righteousness
about the “realtor’s function as a seer
of the future development of the community, and as
a prophetic engineer clearing the pathway for inevitable
changes”—which meant that a real-estate
broker could make money by guessing which way the
town would grow. This guessing he called Vision.
In an address at the Boosters’
Club he had admitted, “It is at once the duty
and the privilege of the realtor to know everything
about his own city and its environs. Where a
surgeon is a specialist on every vein and mysterious
cell of the human body, and the engineer upon electricity
in all its phases, or every bolt of some great bridge
majestically arching o’er a mighty flood, the
realtor must know his city, inch by inch, and all
its faults and virtues.”
Though he did know the market-price,
inch by inch, of certain districts of Zenith, he did
not know whether the police force was too large or
too small, or whether it was in alliance with gambling
and prostitution. He knew the means of fire-proofing
buildings and the relation of insurance-rates to fire-proofing,
but he did not know how many firemen there were in
the city, how they were trained and paid, or how complete
their apparatus. He sang eloquently the advantages
of proximity of school-buildings to rentable homes,
but he did not know—he did not know that
it was worth while to know—whether the city
schoolrooms were properly heated, lighted, ventilated,
furnished; he did not know how the teachers were chosen;
and though he chanted “One of the boasts of Zenith
is that we pay our teachers adequately,” that
was because he had read the statement in the Advocate-Times.
Himself, he could not have given the average salary
of teachers in Zenith or anywhere else.
He had heard it said that “conditions”
in the County Jail and the Zenith City Prison were
not very “scientific;” he had, with indignation
at the criticism of Zenith, skimmed through a report
in which the notorious pessimist Seneca Doane, the
radical lawyer, asserted that to throw boys and young
girls into a bull-pen crammed with men suffering from
syphilis, delirium tremens, and insanity was not the
perfect way of educating them. He had controverted
the report by growling, “Folks that think a
jail ought to be a bloomin’ Hotel Thornleigh
make me sick. If people don’t like a jail,
let ’em behave ’emselves and keep out of
it. Besides, these reform cranks always exaggerate.”
That was the beginning and quite completely the end
of his investigations into Zenith’s charities
and corrections; and as to the “vice districts”
he brightly expressed it, “Those are things
that no decent man monkeys with. Besides, smatter
fact, I’ll tell you confidentially: it’s
a protection to our daughters and to decent women
to have a district where tough nuts can raise cain.
Keeps ’em away from our own homes.”
As to industrial conditions, however,
Babbitt had thought a great deal, and his opinions
may be coordinated as follows:
“A good labor union is of value
because it keeps out radical unions, which would destroy
property. No one ought to be forced to belong
to a union, however. All labor agitators who
try to force men to join a union should be hanged.
In fact, just between ourselves, there oughtn’t
to be any unions allowed at all; and as it’s
the best way of fighting the unions, every business
man ought to belong to an employers’-association
and to the Chamber of Commerce. In union there
is strength. So any selfish hog who doesn’t
join the Chamber of Commerce ought to be forced to.”
In nothing—as the expert
on whose advice families moved to new neighborhoods
to live there for a generation—was Babbitt
more splendidly innocent than in the science of sanitation.
He did not know a malaria-bearing mosquito from a
bat; he knew nothing about tests of drinking water;
and in the matters of plumbing and sewage he was as
unlearned as he was voluble. He often referred
to the excellence of the bathrooms in the houses he
sold. He was fond of explaining why it was that
no European ever bathed. Some one had told him,
when he was twenty-two, that all cesspools were unhealthy,
and he still denounced them. If a client impertinently
wanted him to sell a house which had a cesspool, Babbitt
always spoke about it—before accepting the
house and selling it.
When he laid out the Glen Oriole acreage
development, when he ironed woodland and dipping meadow
into a glenless, orioleless, sunburnt flat prickly
with small boards displaying the names of imaginary
streets, he righteously put in a complete sewage-system.
It made him feel superior; it enabled him to sneer
privily at the Martin Lumsen development, Avonlea,
which had a cesspool; and it provided a chorus for
the full-page advertisements in which he announced
the beauty, convenience, cheapness, and supererogatory
healthfulness of Glen Oriole. The only flaw was
that the Glen Oriole sewers had insufficient outlet,
so that waste remained in them, not very agreeably,
while the Avonlea cesspool was a Waring septic tank.
The whole of the Glen Oriole project
was a suggestion that Babbitt, though he really did
hate men recognized as swindlers, was not too unreasonably
honest. Operators and buyers prefer that brokers
should not be in competition with them as operators
and buyers themselves, but attend to their clients’
interests only. It was supposed that the Babbitt-Thompson
Company were merely agents for Glen Oriole, serving
the real owner, Jake Offutt, but the fact was that
Babbitt and Thompson owned sixty-two per cent. of
the Glen, the president and purchasing agent of the
Zenith Street Traction Company owned twenty-eight per
cent., and Jake Offutt (a gang-politician, a small
manufacturer, a tobacco-chewing old farceur who enjoyed
dirty politics, business diplomacy, and cheating at
poker) had only ten per cent., which Babbitt and the
Traction officials had given to him for “fixing”
health inspectors and fire inspectors and a member
of the State Transportation Commission.
But Babbitt was virtuous. He
advocated, though he did not practise, the prohibition
of alcohol; he praised, though he did not obey, the
laws against motor-speeding; he paid his debts; he
contributed to the church, the Red Cross, and the
Y. M. C. A.; he followed the custom of his clan and
cheated only as it was sanctified by precedent; and
he never descended to trickery—though,
as he explained to Paul Riesling:
“Course I don’t mean to
say that every ad I write is literally true or that
I always believe everything I say when I give some
buyer a good strong selling-spiel. You see—you
see it’s like this: In the first place,
maybe the owner of the property exaggerated when he
put it into my hands, and it certainly isn’t
my place to go proving my principal a liar! And
then most folks are so darn crooked themselves that
they expect a fellow to do a little lying, so if I
was fool enough to never whoop the ante I’d
get the credit for lying anyway! In self-defense
I got to toot my own horn, like a lawyer defending
a client—his bounden duty, ain’t
it, to bring out the poor dub’s good points?
Why, the Judge himself would bawl out a lawyer that
didn’t, even if they both knew the guy was guilty!
But even so, I don’t pad out the truth like Cecil
Rountree or Thayer or the rest of these realtors.
Fact, I think a fellow that’s willing to deliberately
up and profit by lying ought to be shot!”
Babbitt’s value to his clients
was rarely better shown than this morning, in the
conference at eleven-thirty between himself, Conrad
Lyte, and Archibald Purdy.
V
Conrad Lyte was a real-estate speculator.
He was a nervous speculator. Before he gambled
he consulted bankers, lawyers, architects, contracting
builders, and all of their clerks and stenographers
who were willing to be cornered and give him advice.
He was a bold entrepreneur, and he desired nothing
more than complete safety in his investments, freedom
from attention to details, and the thirty or forty
per cent. profit which, according to all authorities,
a pioneer deserves for his risks and foresight.
He was a stubby man with a cap-like mass of short gray
curls and clothes which, no matter how well cut, seemed
shaggy. Below his eyes were semicircular hollows,
as though silver dollars had been pressed against
them and had left an imprint.
Particularly and always Lyte consulted
Babbitt, and trusted in his slow cautiousness.
Six months ago Babbitt had learned
that one Archibald Purdy, a grocer in the indecisive
residential district known as Linton, was talking of
opening a butcher shop beside his grocery. Looking
up the ownership of adjoining parcels of land, Babbitt
found that Purdy owned his present shop but did not
own the one available lot adjoining. He advised
Conrad Lyte to purchase this lot, for eleven thousand
dollars, though an appraisal on a basis of rents did
not indicate its value as above nine thousand.
The rents, declared Babbitt, were too low; and by waiting
they could make Purdy come to their price. (This was
Vision.) He had to bully Lyte into buying. His
first act as agent for Lyte was to increase the rent
of the battered store-building on the lot. The
tenant said a number of rude things, but he paid.
Now, Purdy seemed ready to buy, and
his delay was going to cost him ten thousand extra
dollars—the reward paid by the community
to Mr. Conrad Lyte for the virtue of employing a broker
who had Vision and who understood Talking Points,
Strategic Values, Key Situations, Underappraisals,
and the Psychology of Salesmanship.
Lyte came to the conference exultantly.
He was fond of Babbitt, this morning, and called him
“old hoss.” Purdy, the grocer, a long-nosed
man and solemn, seemed to care less for Babbitt and
for Vision, but Babbitt met him at the street door
of the office and guided him toward the private room
with affectionate little cries of “This way,
Brother Purdy!” He took from the correspondence-file
the entire box of cigars and forced them on his guests.
He pushed their chairs two inches forward and three
inches back, which gave an hospitable note, then leaned
back in his desk-chair and looked plump and jolly.
But he spoke to the weakling grocer with firmness.
“Well, Brother Purdy, we been
having some pretty tempting offers from butchers and
a slew of other folks for that lot next to your store,
but I persuaded Brother Lyte that we ought to give
you a shot at the property first. I said to Lyte,
‘It’d be a rotten shame,’ I said,
’if somebody went and opened a combination grocery
and meat market right next door and ruined Purdy’s
nice little business.’ Especially—”
Babbitt leaned forward, and his voice was harsh, “—it
would be hard luck if one of these cash-and-carry
chain-stores got in there and started cutting prices
below cost till they got rid of competition and forced
you to the wall!”
Purdy snatched his thin hands from
his pockets, pulled up his trousers, thrust his hands
back into his pockets, tilted in the heavy oak chair,
and tried to look amused, as he struggled:
“Yes, they’re bad competition.
But I guess you don’t realize the Pulling Power
that Personality has in a neighborhood business.”
The great Babbitt smiled. “That’s
so. Just as you feel, old man. We thought
we’d give you first chance. All right then—”
“Now look here!” Purdy
wailed. “I know f’r a fact that a
piece of property ’bout same size, right near,
sold for less ’n eighty-five hundred, ’twa’n’t
two years ago, and here you fellows are asking me
twenty-four thousand dollars! Why, I’d have
to mortgage—I wouldn’t mind so much
paying twelve thousand but—Why good God,
Mr. Babbitt, you’re asking more ’n twice
its value! And threatening to ruin me if I don’t
take it!”
“Purdy, I don’t like your
way of talking! I don’t like it one little
bit! Supposing Lyte and I were stinking enough
to want to ruin any fellow human, don’t you
suppose we know it’s to our own selfish interest
to have everybody in Zenith prosperous? But all
this is beside the point. Tell you what we’ll
do: We’ll come down to twenty-three thousand-five
thousand down and the rest on mortgage—and
if you want to wreck the old shack and rebuild, I
guess I can get Lyte here to loosen up for a building-mortgage
on good liberal terms. Heavens, man, we’d
be glad to oblige you! We don’t like these
foreign grocery trusts any better ’n you do!
But it isn’t reasonable to expect us to sacrifice
eleven thousand or more just for neighborliness, is
it! How about it, Lyte? You willing to come
down?”
By warmly taking Purdy’s part,
Babbitt persuaded the benevolent Mr. Lyte to reduce
his price to twenty-one thousand dollars. At the
right moment Babbitt snatched from a drawer the agreement
he had had Miss McGoun type out a week ago and thrust
it into Purdy’s hands. He genially shook
his fountain pen to make certain that it was flowing,
handed it to Purdy, and approvingly watched him sign.
The work of the world was being done.
Lyte had made something over nine thousand dollars,
Babbitt had made a four-hundred-and-fifty dollar commission,
Purdy had, by the sensitive mechanism of modern finance,
been provided with a business-building, and soon the
happy inhabitants of Linton would have meat lavished
upon them at prices only a little higher than those
down-town.
It had been a manly battle, but after
it Babbitt drooped. This was the only really
amusing contest he had been planning. There was
nothing ahead save details of leases, appraisals,
mortgages.
He muttered, “Makes me sick
to think of Lyte carrying off most of the profit when
I did all the work, the old skinflint! And—What
else have I got to do to-day?... Like to take
a good long vacation. Motor trip. Something.”
He sprang up, rekindled by the thought of lunching
with Paul Riesling.